Use and Reuse

Via PSFK and Dinosaurs and Robots

In 1963 Heineken introduced a beer bottle brick. Called the World Bottle this ingenious design helped solve the problem of refuse and broken glass littering the beaches of the Caribbean coupled with the problem many islands face, a lack of affordable building materials. Wish they'd bring this back!

Anticipatory Customer Service and Brand Love

Several years ago I chose Geico because I had heard that they were a low cost, easy-to-access provider of auto insurance. I liked that I could do business with them on the Web too.

And now, with this anticipatory customer service email, along with a cute gecko and a CEO named Nicely, Geico has turned from an insurance company that I do business with into a brand I love.


Take note Jet Blue ($7 for a pillow and blankee?!) - a brand I loved which has turned into a company that I'm not sure I want to do business with.