In my quest to find and reveal great examples of analog and digital branded utilities I've come across a health insurance company that believes even its advertising can be of service in keeping people healthy. Check this out - as reported by Creativity...
Health maintenance organization Kaiser Permanente aims to maintain health in the frantic workaday world exemplified by this friendly domination effort seen at the Montgomery Street BART station in downtown San Francisco last month.
"Suggestions on how to live well in a busy world," along with "calming images" lined the walls of the station, allowing Kaiser Permanente to "actually provide a healthy moment in a person's busy day," says Karnowsky. In addition, sponsored musical performances heard during rush hours "can lower a commuter's blood pressure," she says.
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