Wednesday, October 11, 2006

Brand Immersion: Child Guilt

In the category of "you've got to be kidding me" AdAge today reports that Wal-Mart have launched a holiday wish list site for kids. I can't find the site myself, but the email alert reports that an elf guides children through a conveyor belt of toys. When a little darling clicks "yes" on a toy, an email is sent off to his parents and he's rewarded with a round of applause. But when he clicks "no" on a toy, that's when everything goes pear-shaped. Little Stevie watches as the rejected toy gets boxed up and sent off to a dump truck. Sad, sad, sad. Just what every child needs - a guilt complex for rejecting his materialistic destiny.

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