Monday, November 20, 2006

Brand Immersion: Can Pie be a Branded Utility?

I'm having a deja vu moment. It's from Willi Wonka when Violet grabs a piece of gum and begins experiencing a full 6-course meal (or something like that).

"What brought this on," you ask?

In this morning's (digital) headlines I read "Give Thanks: Pie Takes On Life Of Its Own". The article goes on to say that Godiva has come up with a line of pie-flavored chocolates and Jones Soda has done the same with fizzy drinks.

Oh come now! Why replace pie with anything else? Tis the season for pie eating and I must say that there is just no substitute for the stuff. Nothing. Absolutely NOTHING should come between a girl and her pie. Not even a fancy chocolate with a pie-flavored soda chaser.

This may just be a case of branded utility gone wrong...

Read on...

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