Wednesday, April 16, 2008

Brand Immersion: Bringing Ideas to Fruition

My friend Tamara Giltsoff from OzoLab passed on her copy of The Next Issue to me the other day. In it I found this short, rather poetic piece from Malcolm Poynton to be quite inspired...

Lost and Found
Challenges bringing ideas to fruition in a rapidly changing and unpredictable environment include: finding people naive enough not be be afraid; finding others experienced enough not to screw it up; finding people who know what questions to ask; finding others who know what questions not to answer; finding time offline to think; finding time online to explore; finding constants in an ever-changing space; finding ways to change the constants; finding open-minded clients; and finding ways to open clients' minds then, having found enough to make progress, remembering to ensure that everyone gets lost in the infinite fun of this golden age."

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