Friday, October 10, 2008

Musical Road Lancaster,CA

VSL brought my attention to this fantastic branded utility that is now gone. My favorite part of this video is the driver and passenger response not only to the "utility" but also the sponsoring brand. Way to go Honda!

The Santa Monica ad agency RPA cut half-inch grooves into a quarter-mile stretch of Avenue K, in the exurban L.A. desert city of Lancaster. The grooves were synched in such a way that driving over them at precisely 55mph caused Rossini’s “William Tell Overture” — a.k.a. the Lone Ranger theme — to echo in the air around you. Well, not so fast, Kemosabe! Avenue K borders a quiet subdivision, the RPA failed to take variables such as tire pressure into account, and the Civic ad became a civic nuisance. The road has already been repaved, but YouTube is loaded with clips of drivers getting their grooves on.

1 comment:

Anonymous said...

Honda has some official "behind the scenes" clips up now too. FYI