Brand Immersion: Water Balloons

It is not often that I take time to think about, let alone share thoughts about a television spot. But this one deserves a quick mention. Not entirely original (I see shades of Sony Balls - a spot well worth talking about) it is, nonetheless, stunning and sweet and absolutely on brand and on message. Advertising, when it is done well, is visceral. My favorites are luscious and lickable. This is both and in addition - is likable. And that makes me like this brand.