Friday, January 04, 2008

Brand Immersion: Clean Up Your Act

Long a fan of Kenneth Cole's provocations, I find my admiration growing. While many a brand has gone guerrilla with wild postings, street painting, chalking and other forms of commercial graffiti - Cole takes it one step further. To get their point across, they power washed city sidewalks using stencils. Rather than add to the mess - they chose to clean it up. And how 'bout that contextually relevant messaging...

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