Monday, February 04, 2008

Brand Immersion: Water for All

Water. Vital to our existence. In the United States we've elevated water to being a status symbol. There are those who feel compelled to spend handsomely on bottled water. And others who understand the folly of that. But what happens when access to water makes it a very dear and scarce resource? Here's an amazing and beautifully designed innovation for those in third-world countries who must travel for their water and contend with sanitary storage of it.




2 comments:

Lisa said...

This is a WONDERFUL innovation!

The3rdofThree said...

This video got me really excited about an idea that will make a world of difference. Unfortunately, the gap between the idea and motivating the viewer (me) into action is HUGE.

What can the viewer do to help this prototype become a reality? What can the viewer do to impact lives now?

For one of many possible answers, check out:
http://www.tapproject.org/about/mission